| Quick Tips to Spread Your Event Invitation Like Wildfire|
Aug 02, 2010
When promoting your event you want to take advantage of all the potential channels—formal and informal, concrete and "virtual"—to get the word out. Technology and social media are now making information increasingly "sticky" and easy to pass on to others. Following are a few ideas based on DW Event's easy-to-use online event management software.
Creating a dynamic event website
To fully promote your event, you'll want to make sure that you have an event website that can adequately present all of the information and attendance pitches needed to hook your audience. A lot of event promotion is now done online, by leveraging links and invitations through different social networks. If the link to your website only brings up very basic information (date, time, location and an image) you might lose potential attendees. But if your website has interesting articles, speaker bios, a full program, and even interactive features that allow the public to weigh in on the event via discussion forums or directories you'll stand a good chance of grabbing people's attention and keeping it.
Some good features to include in an event website are:
Making your event content "sticky"
Essentially this means that the more content you provide on your event website that is easily leveraged, forwarded, downloaded, rss-ed, tweeted, and easily sent throughout the Internet's infinite webs of communication, the likelier it is that more people will find out about your event. In this sense, integrations and API with handheld devices and social media programs will strengthen your capacity to distribute information about your event.
Some good features to look for in social marketing and leveraging your event include:
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